Vicky Knee Coaching Case Study
How a 12-Week Engagement Turned a Scattered Launch Into a Connected Marketing System
Vicky Knee Coaching was preparing to market and deliver the Confidence On Purpose workshop while also managing the systems behind the campaign. The challenge was bigger than creating promotional content. The funnel, tracking, registration experience, campaign execution, follow-up, and internal launch operations needed to work together.
12 Weeks
Hands-on implementation
5.0 Client Review
Vicky Knee, Owner of Vicky Knee Coaching
96
Workshop registrations recorded during the campaign period
The Starting Situation
Vicky Knee Coaching was preparing for the Confidence On Purpose workshop while managing several moving parts across the CRM platform, social media, paid promotion, email, SMS, workshop delivery, booking, and follow-up.
The opportunity was not simply to add another marketing tactic. It was to create a clearer system around the customer journey.
The engagement included reviewing and improving:
- the CRM funnel and booking path
- workshop registration and confirmation
- CTA routing
- attribution and source tracking
- paid and organic campaign execution
- email and SMS reminders
- launch task management
- workshop delivery assets
- post-workshop follow-up
The Problem
The business did not need another isolated tool or tactic.
Important pieces of the launch lived across landing pages, the CRM platform, social media, paid ads, email, SMS, campaign tracking, workshop assets, project management, and follow-up.
The real challenge was making those pieces work together around one clear client journey.
What Hikmah Worked On
Funnel + Conversion System
- audited the existing CRM funnel
- simplified the path from interest to booking
- improved CTA routing
- strengthened registration and confirmation pages
- refined landing-page and homepage messaging
CRM + Tracking Infrastructure
- created registration-source tracking
- configured UTM fields and source tags
- improved visibility into workshop registrations and lead sources
- built source-specific tracking links
- supported pixel tracking and conversion-event setup
Campaign Execution
- prepared campaign assets
- organized video scripts, hooks, captions, headlines, CTAs, and tracking links
- supported organic promotion across multiple platforms
- coordinated launch timelines and approvals
- managed campaign tasks and execution
Workshop + Follow-Up
- supported the Confidence On Purpose workshop build
- developed presentation and campaign assets
- supported registration and thank-you assets
- coordinated reminders and follow-up
- updated post-workshop booking CTAs
- supported attendee follow-up and next-step routing
Before → After
What the Engagement Produced
96
Workshop Registrations
The Confidence On Purpose workshop recorded 96 registrations during the campaign period.
5.0 Client Review
At the end of the 12-week engagement, Vicky rated the experience 5.0 and highlighted Dalal's ability to understand the objectives, bring fresh ideas, and be trusted to do the work right.
These figures reflect documented results recorded during the campaign period. They are not presented as guaranteed outcomes for other businesses.
Client Feedback
What Vicky Said After the Engagement
I thoroughly enjoyed working with Dalal over these past 3 months! She's extremely talented, capable, and has a wonderful sense of humour. It was a relief having someone who authentically understood the objectives and came to me with fresh ideas. If you are looking for someone who you can trust to do the work right, Dalal is your girl!
Vicky Knee
Owner, Vicky Knee Coaching
5.0 / 5.0 · Acadium review, August 17, 2026
Behind the Build
Real artifacts from the engagement. Image slots are prepared below and will be populated with approved screenshots as they become available.
CRM funnel or pipeline screenshot
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Tracking or attribution setup
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UTM tracking sheet
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Campaign project-management view
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Confidence On Purpose workshop slides
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Campaign assets
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Follow-up workflow
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"It was a relief having someone who authentically understood the objectives and came to me with fresh ideas."
Vicky Knee
Owner, Vicky Knee Coaching
What This Shows About Hikmah
Hikmah's value is not simply knowing how to use a CRM platform, create a landing page, or set up an automation.
This engagement required looking across the customer journey, identifying where the pieces were disconnected, and building the infrastructure around the funnel, tracking, campaign, workshop, follow-up, and human next steps.
It reflects the same principle Hikmah uses today: automate the repetitive steps. Keep the human moments human.
The client's feedback reinforces what mattered throughout the engagement: understanding the objective first, bringing thoughtful ideas, and being trusted to carry the work through.
- hands-on CRM implementation
- connected customer-journey thinking
- CRM and attribution infrastructure
- campaign and launch coordination
- customer-facing and internal systems
- implementation with measurement in mind
- execution from preparation through follow-up
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